The Obama administration announced Thursday that most people would be able to renew subsidized health insurance coverage without filing an application and without going back to, the website that frustrated millions of consumers last fall.

But some people will have to go into the marketplace again — if, for example, their income has changed or they want to shop for a better deal in 2015.

Under rules proposed Thursday by the administration, most people who purchased health plans in the federal insurance marketplace could automatically renew their coverage and premium subsidies provided under the Affordable Care Act.

More than 5.4 million people selected health plans in the federal exchange for 2014, and 86 percent of them were found eligible for subsidies that lower the cost.

If millions of people had to enroll again through it could have proved a logistical nightmare for many consumers, insurers and federal officials. “There had been talk of everyone having to re-enroll, which would have been a disaster,” said an insurance industry expert who meets often with federal officials and requested anonymity so as not to jeopardize those relationships.

Sylvia Mathews Burwell, the new secretary of Health and Human Services, said the administration was determined to minimize the hassles in the next open enrollment period, which runs from Nov. 15 to Feb. 15, 2015.

“We are working to streamline the process for consumers wishing to remain in their current plan,” said Ms. Burwell, who issued the rules encouraging automatic renewal.

Aaron Albright, a spokesman at the Centers for Medicare and Medicaid Services, which runs the federal exchange, said: “At least 95 percent of consumers in the marketplace will not have to do anything to renew their plans and their financial assistance. They won’t have to do anything to re-enroll.”

Federal officials will specify the contents of notices that insurers will send consumers later this year. A typical notice says: “Your health insurance coverage is coming up for renewal. You will be automatically re-enrolled and can keep your current coverage.”

The proposed rules show how the Affordable Care Act is becoming entwined in the fabric of national health policy and government regulation. Even as politicians continue fighting over the law, and many Republicans still hope to roll it back, but the Obama administration is writing rules to keep the program in operation for years.

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Jeffrey R. Ungvary President

Jeffrey R. Ungvary